In a strategic move to bolster its marketing leadership, Sony Pictures Entertainment has appointed Ruhee Das as its new Marketing Director. This appointment signals the company’s intent to accelerate innovation in its branding and content promotion efforts, amid a rapidly evolving media landscape.
Das, a seasoned marketing professional, brings with her more than a decade of experience in the media and entertainment industry. She previously served as the Head of Marketing at Sony Pictures Television – South Asia, where she played a crucial role in shaping content campaigns and elevating the channel’s market presence. Announcing the new role on her LinkedIn profile, Das expressed her excitement about the opportunity to contribute to a brand known for its creative storytelling and global appeal.
Her professional journey spans some of the most respected names in the industry, including Viacom18 Media, Bennett Coleman and Co. Ltd. (The Times Group), Propellum, and Godrej & Boyce. At each of these organizations, she has built a reputation for driving impactful campaigns, crafting compelling brand narratives, and leading with a results-oriented approach.
Known for her ability to merge strategic insights with creative execution, Das has consistently delivered measurable business results. Her strengths lie in her deep understanding of consumer behavior, content lifecycle management, digital transformation, and platform-first marketing strategies — all of which are critical to navigating today’s content-driven environment.
With this appointment, Sony Pictures Entertainment aims to amplify its brand visibility, enhance audience engagement, and foster stronger connections with viewers across both traditional and digital platforms. Das’s role is expected to be instrumental in reshaping the company’s marketing roadmap, aligning with Sony’s broader goal of delivering immersive entertainment experiences.
Her leadership is poised to infuse fresh energy into Sony’s marketing team, ensuring the brand stays competitive, culturally relevant, and ahead of industry trends.
