NiCE has announced the appointment of Jeff Comstock as its new President, CX Product & Technology, effective October 2025. Reporting directly to CEO Scott Russell, Comstock will join the company’s executive leadership team to accelerate NiCE’s strategy in customer experience (CX) and AI innovation.
Comstock brings more than 25 years of experience in SaaS and customer experience, having previously served as Corporate Vice President at Microsoft, where he led the Customer Experience applications business under Dynamics 365. His responsibilities spanned Sales, Marketing, Customer Service, Contact Centre solutions, and AI-powered copilots and agents. Under his leadership, the business achieved double-digit year-over-year revenue growth, highlighting his ability to scale global CX platforms.
With a career rooted in enterprise software, product management, and engineering, Comstock has led teams in developing and scaling products across international markets. He holds an MBA with High Honours from the University of Chicago Booth School of Business and a bachelor’s degree in management information systems from Western Washington University.
Leadership Perspective
Welcoming Comstock, Scott Russell, CEO of NiCE, said:
“Jeff’s appointment underscores our commitment to innovation at scale. His deep expertise in AI, coupled with his proven track record in building and scaling CX platforms, will accelerate our growth and reinforce NiCE’s leadership in customer experience.”
Strategic Outlook
NiCE described the move as part of its AI-first CX strategy, aiming to embed more intelligence, automation, and proactive capabilities into customer engagement platforms.
Commenting on his new role, Jeff Comstock said:
“I am honoured to join NiCE at such a transformative moment. The company has set the standard for CX innovation and is uniquely positioned to lead the industry with agentic AI. I look forward to partnering with the team to deliver breakthrough value to customers worldwide.”
With this leadership change, NiCE aims to advance its global footprint, continuing to deliver intelligent CX solutions across more than 150 countries and diverse industries.
