ACT Fibernet (Atria Convergence Technologies Ltd) has promoted Aditya Singh to the role of Chief Customer Experience Officer (CCXO), effective January 1, 2026. With this appointment, he becomes a member of the company’s Executive Committee (Excom) and will lead the organisation’s enterprise-wide customer experience transformation strategy.
Prior to this elevation, Singh served as Senior Vice President – Customer Experience and Loyalty at the group level. In his expanded mandate, he will oversee integrated transformation initiatives spanning Customer Care (CC), Customer Care & Retention (CCNR), and Service Delivery (SD). His focus will be on driving operational alignment to deliver seamless, high-quality service experiences across ACT’s growing national footprint.
The move reflects ACT Fibernet’s continued emphasis on customer-centric growth as it expands into new markets. Under Singh’s leadership, the company plans to strengthen network reliability, streamline field service efficiencies, modernise customer support frameworks, and sharpen retention strategies to create a more differentiated broadband experience.
By tightly integrating operational performance with customer satisfaction metrics, ACT aims to institutionalise service excellence across every touchpoint while deepening long-term subscriber engagement and loyalty.
Commenting on his appointment, Aditya Singh said he is honoured to step into the leadership role at a pivotal phase in the company’s journey. He emphasised his commitment to simplifying customer interactions, elevating service standards, and building lasting connections that transform subscribers into brand advocates.
