Excitel Broadband has reappointed Aditya Jain as Chief Marketing Officer (CMO), effective July 2026, bringing him back to the broadband provider after he previously headed its marketing function from 2022 to 2024.
In his renewed leadership role, Jain will oversee Excitel Broadband’s marketing strategy, with a focus on strengthening the brand, accelerating customer acquisition and retention, and advancing customer experience initiatives. His mandate will also support the company’s efforts to reinforce its position in India’s competitive broadband market.
Jain brings more than two decades of professional experience spanning the consumer and healthcare sectors. Prior to returning to Excitel, he held leadership positions at Godfrey Phillips India, Pfizer and VST Industries. His previous tenure with Excitel gives him an established understanding of the company’s brand, operations and customer base, which is expected to support its next phase of expansion.
Commenting on Jain’s return, Varun Pasricha, CEO, Excitel Broadband, said, “Aditya has a deep understanding of Excitel and the Indian Broadband market. He has strong knowledge and expertise of who we are as a brand and where we aspire to be. This is exactly what we need to accelerate our own transformation and build for long-term growth for brand Excitel nationally.”
On his reappointment, Aditya Jain, Chief Marketing Officer, Excitel Broadband, said, “Coming back to Excitel feels less like starting over and more like picking up an exceptional journey with renewed purpose. Having been part of the brand’s evolution, I’ve seen how performance and purpose together drive lasting success. I am excited to join Excitel at this phase of consolidation and growth and look forward to working closely with the teams to build on strong momentum, deliver for customers and unlock new opportunities.”
The leadership appointment comes as Excitel builds on improved financial performance. The company reported becoming EBITDA and profit-after-tax (PAT) positive and recorded ₹530 crore in revenue for FY26, along with a PAT of ₹40 crore, translating into an approximately 8% PAT margin.
Going forward, Excitel plans to continue expanding its network and geographical reach while investing in customer experience as part of its broader growth strategy.
