How AI Makes Your Customer Experience Better 

How AI Makes Your Customer Experience Better 

Artificial Intelligence (AI) is changing the game when it comes to customer experience across various industries in India. It’s not just a buzzword but a powerful tool that’s revolutionizing how businesses interact with their customers. By using advanced algorithms and data processing, AI is helping companies understand, predict, and respond to customer needs in ways […]

Read More
 Amid Economic Headwinds, Customer Experience Tech Emerges as a Safe Haven for Businesses 

Amid Economic Headwinds, Customer Experience Tech Emerges as a Safe Haven for Businesses 

In a world of uncertainty, the use of customer experience (CX) technology is seen as an growth oriented approach. Research conducted by Metrigy highlights the importance placed on customer satisfaction, by businesses even surpassing concerns like revenue generation. This emphasis is not just theoretical; companies are making commitments to CX technologies solutions with successful ones […]

Read More
 Healthcare CX Trends of 2024 

Healthcare CX Trends of 2024 

Voice Expansion of Regional Language Support  In 2024, the healthcare sector’s customer experience (CX) transcends mere transactions into its alchemy turning clients into lifelong super fans. These loyalists don’t just patronize; they advocate, driven not just by what you offer but by who you are. This paradigm shift hinges on a critical strategy: optimizing every […]

Read More
 The Indian FMCG Industry’s Future: A Shifting Terrain Due to Market Trends 

The Indian FMCG Industry’s Future: A Shifting Terrain Due to Market Trends 

Several factors are reshaping the FMCG environment, ranging from the digital revolution sweeping urban and rural markets to the increased emphasis on health and sustainability. We look at how technology improvements are simplifying operations and improving consumer experiences, while changing demographics and regional differences need more personalized approaches to product creation and marketing.  In India, […]

Read More
 Transforming Customer Engagement: Insights from the Head of Customer Service at Aditya Birla Finance 

Transforming Customer Engagement: Insights from the Head of Customer Service at Aditya Birla Finance 

In an industry where customer service is paramount, the financial sector stands at the crossroads of innovation and tradition. In this insightful interview, Nidhi Arora of CX-Net speaks with Mr. Mayank Jain, the Head of Customer Service at Aditya Birla Finance, to explore the evolving landscape of customer interactions in finance. With over two decades […]

Read More
 Redefining Customer Experience in Banking: The Technological Revolution in India 

Redefining Customer Experience in Banking: The Technological Revolution in India 

The banking and financial services sector in India is undergoing a metamorphosis fuelled by technological advancements that transcend mere convenience, delving into the realms of personalization, security, and efficiency. In this transformative era, traditional banking is making way for a seamless blend of innovation and customer-centricity. In this blog post, we’ll delve deeper into the […]

Read More
 Top Trends Shaping the Future of Customer Experience in 2025 

Top Trends Shaping the Future of Customer Experience in 2025 

Imagine walking into a store where the staff greets you by name, knows your preferences, and guides you to products tailored just for you—all without being intrusive. Now, picture the same seamless, personalized experience across every interaction you have with that brand, whether online, on a mobile app, or in person. This isn’t science fiction; […]

Read More
 Transforming transactions into lasting relationships – AI as CX binding force 

Transforming transactions into lasting relationships – AI as CX binding force 

Customer Experience (CX) encompasses the overall perception and emotions a customer experiences while interacting with a company, its products, and services across all touchpoints and channels. It’s essential to create “joy” in every micro-moment a customer spends with the brand, from initial awareness to purchase, usage, and post-purchase support. AI is revolutionizing this landscape, infusing […]

Read More