~ Vinod Kumar M, Senior Vice President & Head of Global Marketing For decades, marketing was a blend of creativity and instinct. Brand managers relied on storytelling, cultural understanding, and intuition to connect with consumers. Then came the data revolution, followed by automation. Today, artificial intelligence has become the next defining force. By 2026, AI […]
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After more than a decade working at the intersection of customer relationships, operations, and strategy, I’ve come to believe one thing above everything else: customers don’t remember what you sold them — they remember how you made them feel. In today’s hyper-competitive market, a great product gets you in the door. But it’s the experience […]
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Welcome to another insightful episode of CXNET Conversations, where we bring you, the voices shaping the future of customer experience, marketing, and digital engagement. In this episode, Nidhi Shail, Senior Assistant Editor at CXNet, sits down with Angana Chatterjee, Head of Marketing at LocoBuzz, to decode how marketing has transformed into the thread that binds […]
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Small independent pharmacies across Mumbai are gearing up for a fight with the quick commerce giants, known to be actively entering the retail pharmacy domain. The modern pharmacy of today is increasingly adept at streamlining processes using technology, superior medical knowledge and exacting service standards. However, a technology lead battle is brewing to retain the […]
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Volkswagen Group UK (VWG UK), a wholly owned subsidiary of the Volkswagen Group, has unveiled a new chapter in its customer experience (CX) journey through a strategic collaboration with Medallia, Inc., a global leader in customer and employee experiences solutions, and Ipsos, a world-renowned research and analytics firm. The initiative, branded as CX Health, represents […]
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CX, or customer experience, encompasses all of the actions taken by a company or organization to prioritize its clients’ needs and experiences. You may have a natural ability to distinguish between positive and negative client experiences. For example, suppose you’d like a latte. Is the staff attentive when you visit the coffee shop? Do they […]
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1. Your company recently launched an end-to-end factory shop tailored for foreign businesses, focusing on sectors such as retail, FMCG, automotive, gaming, AI, and deep tech. How does this initiative aim to transform the customer experience journey for global clients entering the Indian market? What CX-focused infrastructure or support systems have you put in place […]
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I’ve spent 17 years chasing one north star: how to make customers feel truly seen.But somewhere along the way, I realized—You can’t build unforgettable customer experiences on the shoulders of forgotten workers. Behind every “delighted customer” is a blue-collar hero—showing up, holding up, stepping up often without tools, training, or a thank you. And if […]
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Envision entering a modest, family-run sari store in Mumbai where the proprietor not only recalls your preferences from your most recent visit six months prior, but also phones to let you know when new inventory that suits your tastes arrives. Contrast this with the annoyance of negotiating a faceless retail chain where employees appear uneducated […]
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Global AI-powered customer experience leader Anywhere365 has announced its rebranding as AnywhereNow, marking a bold shift towards faster, more dynamic AI-driven engagement solutions. The new identity reflects a modern, urban-inspired theme, reinforcing the company’s commitment to innovation, accountability, and a customer-first approach. AnywhereNow continues to revolutionize contact center operations by integrating Agentic AI at every […]
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