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Transforming Retail with HPE Aruba Networking Enhancing Customer Experiences with AI Powered Connectivity

Transforming Retail with HPE Aruba Networking Enhancing Customer Experiences with AI Powered Connectivity

Hewlett Packard Enterprise (HPE) has introduced new advancements in its HPE Aruba Networking portfolio to help retail businesses modernize operations, enhance customer experiences, and improve efficiency. These innovations, showcased at NRF 2025: Retail’s Big Show, focus on secure, AI-driven networking solutions designed to handle the unique challenges of retail environments.

HPE Aruba Networking’s latest offerings include tools for real-time IoT data processing and edge computing, ensuring seamless connectivity across stores, warehouses, and curbside operations. The portfolio highlights include:

  • HPE Aruba Networking 100 Series Cellular Bridge: A resilient solution for primary or backup WAN access, enabling connectivity in scenarios where fiber or broadband WAN circuits are unavailable. This tool supports critical services like credit card processing and facilitates quick deployment for temporary retail setups.
  • HPE Aruba Networking CX 8325H Switch: A compact, energy-efficient switch designed for edge computing, compatible with the HPE ProLiant DL145 Gen11 server.
  • HPE Aruba Networking 750 Series Wireless Access Points: Devices capable of securely processing IoT data in real-time to support AI-driven retail applications.
  • HPE Aruba Networking Central AI Insights: Advanced AI features to optimize Wi-Fi performance, enhance curbside operations, and detect potential IoT security breaches.

With IoT devices increasingly becoming a target for cyber threats, HPE’s solutions are engineered to provide secure platforms for devices like cameras, RFID tags, and motion sensors. The AI capabilities also monitor and address anomalies in IoT data transfers, ensuring robust protection against breaches.

HPE Aruba Networking’s expanded IoT Operations Dashboard and IoT Partner Portal further empower retailers by integrating third-party applications and enabling real-time management of IoT devices. Retailers can leverage this ecosystem to enhance fraud detection, inventory management, and pricing optimization.

By integrating its networking solutions with HPE GreenLake Cloud and edge compute resources, HPE simplifies remote management for geographically distributed retail operations. These innovations aim to address IT resource constraints while supporting the industry’s shift toward omnichannel strategies and digital modernization.

HPE’s extensive ecosystem of retail partners, including Hanshow, Simbe, SOLUM, VusionGroup, and Zebra Technologies, brings cutting-edge applications like autonomous inventory tracking and interactive digital displays to the forefront, driving the future of retail transformation.

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