Parfois is reinforcing its commitment to innovation through a partnership with DXC Technology. This collaboration is part of Parfois’ broader Data Intelligence strategy, aimed at utilizing data insights to refine the shopping experience and better align product recommendations with customer preferences.
Through this initiative, DXC will assist Parfois in deploying the Snowflake data platform to enhance efficiency and extract real-time insights for optimizing customer interactions. By leveraging predictive AI models, Parfois will be able to analyze customer data more effectively, equipping its leadership with an advanced analytics dashboard that provides management indicators, alerts, and behavioral insights. This data-driven approach will enable more informed business decisions and a personalized shopping journey.
“Our collaboration with Parfois spans from implementing an analytics platform and data engineering to designing AI-powered models and business intelligence dashboards. At DXC, we prioritize customer-centric solutions, and it is a privilege to support Parfois in making strategic, data-driven decisions,” said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal.
DXC Technology continues to empower businesses in the age of AI by delivering advanced IT services and solutions. The company focuses on modernizing IT operations while maintaining mission-critical systems. Its expertise in IT services has been acknowledged in the Whitelane Research 2024/2025 European IT Sourcing Study.
