In a strategic move reflecting the company’s focus on strengthening its digital brand presence and app ecosystem, MakeMyTrip has announced the elevation of Abhishek Bhasin to the position of Vice President – Brand & App Performance Marketing. This appointment marks a significant milestone in Bhasin’s professional journey with the company, where he has been a key contributor for over five years.
Bhasin previously held the role of Director – Brand, Emerging Businesses & App Marketing, where he was instrumental in driving brand visibility, spearheading marketing for emerging business verticals, and enhancing user engagement through app marketing initiatives. His elevation comes at a time when the travel and tourism industry is witnessing rapid digital transformation, making performance-driven and mobile-first strategies more critical than ever.
A seasoned marketing professional with over 11 years of diverse experience across global markets—including London, Singapore, and India—Bhasin brings a unique blend of strategic thinking and hands-on execution. Prior to joining MakeMyTrip, he held key marketing roles at Pernod Ricard and AkzoNobel, where he led initiatives to scale iconic brands across both traditional and digital platforms.
Known for his ability to build cohesive brand narratives and drive measurable growth through data-driven performance marketing, Bhasin has played a pivotal role in positioning MakeMyTrip as a leading digital travel brand in one of the world’s fastest-growing tourism markets. His leadership has been instrumental in integrating emerging technologies and consumer insights into the company’s marketing framework, resulting in stronger brand affinity and improved app performance metrics.
In his new role as Vice President, Bhasin will be responsible for overseeing end-to-end brand strategy and app performance marketing. He will work closely with cross-functional teams to accelerate MakeMyTrip’s customer acquisition and retention efforts, while deepening engagement with its growing digital user base.
This leadership move is expected to further bolster MakeMyTrip’s mission of delivering personalized, tech-driven travel experiences and reinforces the company’s commitment to innovation in brand building and customer engagement.
