THOR Industries, Inc. announced a strategic realignment within its portfolio of motorhome brands with the goal of improving production efficiency and upholding high standards of customer satisfaction. As part of this project, Tiffin Motorhomes will take over production of Entegra Coach’s diesel Class A motorhomes at Jayco, Inc.’s Red Bay, Alabama factory.
This shift is expected to enhance overall production capabilities while upholding the premium build quality and attention to detail that Entegra Coach is recognized for.
“Entegra Coach has long been synonymous with luxury and lasting customer loyalty,” said Ken Walters, President of Jayco. “We trust Tiffin’s craftsmanship and commitment to quality to carry forward the brand’s legacy.”
Tiffin Motorhomes, known for its elite build quality and customer-focused engineering, views this transition as a natural fit for its capabilities.
“We’re honored to incorporate the Entegra Coach diesel Class A line into our operations,” stated Leigh Tiffin, President of Tiffin Motorhomes. “Our team is deeply passionate about delivering excellence, and we’re committed to elevating the Entegra brand experience.”
As consumer demands and market dynamics evolve, particularly in the shrinking diesel Class A segment, THOR Industries aims to streamline operations across its family of brands.
“This collaboration optimizes production and brings the Entegra Class A diesel range to a brand already deeply rooted in this segment,” said Bob Martin, President and CEO of THOR Industries. “Our focus remains on delivering industry-leading customer experiences, efficient production, and product excellence.”
Transition Timeline and Support Structure:
- Jayco will continue producing MY2026 Entegra Coach diesel Class A models (Cornerstone, Anthem, Aspire, and Reatta) until the end of 2025.
- Jayco will handle service, parts, and warranty for all diesel Class A models built under its watch.
- Starting in 2026, Tiffin will take over successor production models, incorporating select Entegra names and design features into its Model Year 2027 lineup, which will be marketed solely as Tiffin Motorhomes.
- Tiffin will manage aftersales service and warranty for all new models it produces.
- All other Entegra Coach models—including Class C, Class B, and gas-powered Class A motorhomes—will remain under Jayco’s purview for production, servicing, and support.
This calculated action demonstrates THOR Industries’ dedication to operational effectiveness, innovation, and providing its clientele with experiences that are valuable.
