
The National Water Company (NWC) has forged a strategic alliance with Upsource by Solutions, a subsidiary of Solutions by stc, to elevate the customer experience in Saudi Arabia’s water distribution sector. This SAR 94 million agreement, commencing in April 2025 and extending over three years, centers on managing voice-based customer interactions and operating a centralized call center for water service consumers.
NWC emphasized that this collaboration marks the beginning of a broader, long-term relationship between the two organizations. Future plans include expanding the partnership to cover various customer engagement channels, all aimed at enhancing service quality and operational efficiency.
The initiative reflects NWC’s firm commitment to delivering exceptional service and customer satisfaction, aligning with its overarching vision for digital transformation and the goals set by Saudi Vision 2030.
Upsource by Solutions brings its expertise in managing critical sectors, particularly public utilities, to the table. This partnership is part of its ongoing strategy to broaden its service portfolio and deepen its footprint in the Saudi business ecosystem.
By leveraging cutting-edge technologies and seamless customer support, the collaboration is expected to streamline operations and create holistic customer experiences. It underlines both organizations’ shared vision of empowering citizens through responsive and sustainable infrastructure services.
This milestone agreement underscores NWC’s drive toward innovation in customer service, showcasing its leadership in transforming water distribution services to meet and exceed customer expectations.