In this exclusive episode of CXNet, we sit down with Abhishek Gupta, Chief Marketing Officer at Edelweiss Life Insurance, as he shares deep insights from his 25+ years in the industry.
From breaking down the need for personalization in insurance to building trust through transparency and transforming customer experience (CX) into a profitable investment—this conversation offers invaluable lessons for CX leaders, marketers, and insurance professionals alike.
Topics Covered:
- The role of personalization in life insurance.
- Balancing regulation with customer-centricity.
- Building customer trust and simplifying complex journeys.
- Why CX is not a cost center but a growth engine.
- Emerging trends: vernacular content, video-first service, and personalization.
Key Quote:
“CX is not a cost. It’s an investment into lifetime value.” – Abhishek Gupta
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