
Locks & Architectural Solutions, a division under the Godrej Enterprises Group, has unveiled its new Service CRM—a robust, all-India after-sales ecosystem designed to revolutionize customer support in India’s evolving smart home and security market. This digital-first platform is a strategic leap forward in the company’s ongoing journey to deliver elevated customer experiences and premium service standards.
Covering over 6,500 pin codes and supported by 200+ service centers across 80+ business units, the platform now serves more than 2 lakh customers nationwide. It integrates all aspects of customer care, from instant complaint registration to seamless service tracking, enabling consistent, high-speed support for both digital and traditional locking systems.
As smart living becomes more mainstream, quality after-sales service is emerging as a major value driver in India’s ₹6,000 crore locks industry. With this new Service CRM, customers can expect reduced response times, centralized service history, and real-time updates—delivering not just security, but peace of mind.
Shyam Motwani, Business Head, Locks & Architectural Solutions, Godrej Enterprises Group, emphasized, “Customer engagement doesn’t end at the sale—it begins there. Our new Service CRM is built to simplify, humanize, and enhance our after-sales journey, ensuring every customer feels valued and supported long after installation.”
More than a support tool, the platform represents a significant investment in customer retention and trust-building. As the brand looks to grow from ₹1,000 crore in FY25 to ₹2,500 crore by FY28, the CRM will be a central pillar of its growth strategy—boosting operational efficiency, consumer loyalty, and smart service innovation.
This initiative underscores Godrej’s leadership in redefining both home safety and customer service in a digital-first world—setting new benchmarks for what consumers should expect from India’s most trusted names in home solutions.