Sprinklr, the AI-native platform for Unified Customer Experience Management (Unified-CXM), has announced the rollout of advanced AI solutions designed to reshape how brands engage with customers. The new capabilities include Sprinklr Copilot, Sprinklr AI Agents, and expanded features for Customer Feedback Management (CFM).
Meeting the Demands of the Modern Customer
In today’s digital-first world, customers decide how, when, and where they interact with brands. They expect fast, personalized, and consistent engagement across every channel. However, many organizations continue to face challenges with disconnected systems, siloed data, and outdated platforms.
“Customers are firmly in control, and they expect brands to connect with speed, insight, and personalization,” said Rory Read, President and CEO of Sprinklr. “Sprinklr is built to empower brands to thrive in this new environment by unifying data, tools, and teams on a single platform.”
Unlike legacy systems retrofitted with AI, Sprinklr’s AI-native architecture integrates intelligence at its core, enabling smarter collaboration between humans and AI, while helping brands scale operations and drive stronger customer loyalty.
Key Innovations Unveiled
At its flagship event CXUnifiers 2025, Sprinklr is showcasing its latest AI advancements:
- Sprinklr Copilot – An always-on AI assistant that supports customer-facing teams with conversational dashboards, real-time alerts, proactive monitoring, and explainable AI responses.
- Sprinklr AI Agents – Autonomous, platform-native AI agents that automate repetitive tasks, handle interactions across voice, chat, email, and social, and integrate seamlessly into business workflows while maintaining enterprise security and governance.
- Customer Feedback Management (CFM) – Upgraded with adaptive AI surveys, cross-channel insights, and closed-loop feedback systems, enabling brands to capture, analyze, and act on customer input more effectively.
Driving Meaningful Outcomes
“With Copilots and AI Agents that can be deployed in days, organizations can accelerate productivity, improve resolution rates, and deliver consistent, intelligent experiences,” said Amitabh Misra, CTO at Sprinklr.
The company’s vision revolves around three principles: Unify data and tools, elevate human potential through AI collaboration, and transform every interaction into impactful outcomes.
Sprinklr’s new solutions position it as a leader in redefining customer experience, offering enterprises the intelligence and agility needed to create revenue growth and customer loyalty in an AI-first era.
