Darwin CX, a fast-growing SaaS provider specializing in enhancing customer experiences for publishers and subscription-based businesses worldwide, has successfully transitioned the UK-based political and cultural publication, The New Statesman, to its cloud-native platform. This move follows Darwin CX’s acquisition of a strategic stake in the dsb Group, which operates in Germany and the UK. As part of its expansion efforts, Darwin CX has been migrating clients like The New Statesman from outdated SAP-based systems to its agile, cloud-native platform specifically designed for the publishing industry.
This achievement represents a significant step forward in Darwin CX’s mission to free publishers from rigid, legacy mainframe and on-premises systems, such as those built by IBM and SAP. Since 2016, Darwin CX has successfully migrated hundreds of clients from over a dozen outdated platforms to its modern, reliable cloud-based ecosystem, delivering improved performance and flexibility.
To diversify revenue streams, many publishers have introduced additional offerings, including online and in-person events, memberships, subscription boxes, and digital paywalls. While these new revenue sources have helped expand business models, they have also introduced complex data management challenges. Publishers worldwide are now facing difficulties in obtaining a comprehensive view of customer behavior across various channels.
The ability to consolidate data from multiple sources is increasingly vital as the publishing industry continues to deal with the limitations of legacy systems that hinder growth and innovation. By replacing these outdated subscription systems with its adaptable SaaS solution, Darwin CX enables publishers to integrate diverse product portfolios and unify customer and transactional data on a single platform. This approach not only simplifies operations but also enhances audience engagement and understanding.
Liam Lynch, CEO of Darwin CX, emphasized the benefits of their platform, stating, “Managing data across new channels can be complex, but our platform simplifies this by providing a unified view of each customer. By consolidating all transactions, publishers can identify patterns and trends across their audience, allowing them to create personalized content, bundles, and experiences. These capabilities not only enhance customer experiences but also streamline operations and boost customer lifetime value.”
Darwin CX’s expansion into Europe aligns with its recent partnership with dsb, a leading player in Europe’s subscription ecosystem. Since early 2024, the two companies have been collaborating to develop customized solutions for publishers in the UK and Germany, combining the strengths of each platform while ensuring compliance with local requirements and preferences. Lynch further commented, “We are uniquely positioned to address global publishing challenges with solutions tailored to specific regions. Our collaboration with The New Statesman highlights the growing demand for platforms that help publishers fully leverage their data, streamline their operations, and gain a comprehensive view of their customers.”
