RouteThis, a leader in WiFi customer experience (CX) solutions, announced that Dave Garcia has joined the company as Chief Revenue Officer (CRO). This executive team expansion comes as RouteThis accelerates its growth and strengthens its commitment to help Service Providers and Smart Home companies deliver exceptional residential WiFi installation, repair and support.
“We are dedicated to solving customer pain through our innovative software platforms, driven by speed and efficiency. We’re building teams with individuals who share these values, which makes Dave an exciting addition to our leadership team,” said Jason Moore, co-founder and CEO, RouteThis. “His expertise in sales strategy, customer success and market expansion make him an invaluable addition as we continue to drive growth, scale our operations, and elevate customer success.”
Garcia brings more than two decades of experience in the software and enterprise technology industries. As CRO, Garcia will oversee all revenue-generation initiatives and spearhead an innovative, forward-looking Go-To-Market strategy. He will also lead the customer success, professional services, and marketing teams to drive innovation and business growth. Garcia previously served as Senior Vice President of Worldwide Sales and Field Operations for Simpplr, a market-leading AI employee experience platform. He also held sales and GTM leadership roles at AutoGrid Systems, SAP, Softscape, and more.
“It’s an exciting time to join RouteThis as it continues to redefine how Service Providers and Smart Home companies approach WiFi customer experience to drive satisfaction and improve operational efficiency,” said Garcia. “I am eager to collaborate with our teams and customers to scale new opportunities and help them deliver seamless, optimized WiFi experiences for their customers.”
