In a significant leadership addition, Dream11, India’s largest fantasy sports platform, has appointed Niraj Mishra as its Vice President – Product Marketing. The move underscores Dream11’s commitment to scaling its user experience and driving innovation-led marketing strategies in the ever-evolving sports tech ecosystem.
The announcement was made by Mishra through a LinkedIn post, where he shared his excitement about taking on the new role. “I’m thrilled to begin this exciting new journey as Vice President – Product Marketing at Dream11. Looking forward to contributing to the platform’s mission of transforming the fantasy sports experience for millions,” he wrote.
This appointment marks a strategic step for Dream11, which continues to lead the fantasy sports sector in India with a strong focus on personalization, gamification, and cutting-edge digital engagement.
An Impressive Track Record Across Global Tech Giants
Niraj Mishra brings to Dream11 a rich and diverse background in product growth, marketing, and digital expansion. Prior to this role, he served as the Head of Product Growth and International Expansion at Disney+ Hotstar, where he played a crucial role in driving user acquisition and market penetration beyond India.
His career spans top-tier digital and entertainment platforms, including leadership roles at Amazon MX Player, ByteDance (parent company of TikTok), and Zee5 Global, where he led global marketing and platform strategies. His work has consistently focused on building high-performing teams, leveraging data-driven decision-making, and designing customer-centric product journeys at scale.
With over a decade of experience in consumer tech, digital media, and content-driven platforms, Mishra’s expertise is expected to further strengthen Dream11’s position in the competitive sports-tech landscape.
Driving the Next Phase of Growth at Dream11
Dream11 has seen exponential growth over the past few years, becoming a household name during major sporting events like the IPL and ICC tournaments. As user expectations evolve and competition intensifies, the platform continues to invest heavily in AI-driven personalization, seamless UX, and strategic marketing innovation to differentiate itself.
With Mishra on board, Dream11 aims to deepen user engagement, boost customer lifecycle value, and enhance product adoption through thoughtful and impactful marketing initiatives.
His appointment reflects Dream11’s vision to not only retain its leadership in the Indian fantasy sports industry but also to explore potential avenues in international markets, much like his previous work at Hotstar.
Niraj Mishra’s entry into Dream11’s leadership team signals a robust push toward scalable product innovation and customer experience excellence. His expertise will be instrumental in shaping the brand’s next phase of growth and in delivering a world-class fantasy sports experience to its massive user base.
