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SAP SE and WalkMe announced a definitive agreement in which SAP will acquire WalkMe, a leader in digital adoption platforms (DAPs). WalkMe’s advanced guidance and automation features help organizations navigate constant technology change by enabling users to execute workflows seamlessly across multiple applications, resulting in higher adoption and value realization of underlying applications. The transaction, […]

Kantar and QuestionPro have announced a strategic partnership aimed at enhancing ‘Voice of Customer’ (VoC) programs and improving Customer Experience (CX) strategies through the use of automation, AI, and advanced research technologies. This collaboration merges Kantar’s new Meaningfully Different Experiences (MDX) framework and its comprehensive advisory services with QuestionPro’s award-winning survey technology suite. Utilizing AI […]

Novo is pleased to announce the appointment of Ekta Grover as the new Group Product Manager, based at their Bangalore office. Grover will be pivotal in enhancing customer interactions and improving operational efficiencies. Her primary focus will be optimizing exchanges across all support channels, catering to Novo’s extensive customer base of over 250,000 and driving […]

Bath & Body Works has announced a strategic collaboration with Accenture aimed at modernizing and streamlining its digital and technology platforms. This long-term initiative aligns with Bath & Body Works’ overarching strategy to enhance its brand presence and harness cutting-edge technologies such as digital, Mar Tech, AI, and generative AI (gen AI) to propel growth. […]

Travel retail agency 2.0 & Partners has announced the appointment of Diana Li as its new Senior Customer Experience Manager. With a rich background in brand building and customer experience leadership, including executive roles at global brands like Pandora, Bata, and Unilever, Li brings a wealth of expertise to 2.0 & Partners’ Customer eXperience Management […]

Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation and a leading brand in India’s washing machine market, has formed a new marketing partnership with Surf Excel, a prominent brand under Hindustan Unilever Limited (HUL). This alliance aims to revolutionize and enhance the laundry experience for Indian consumers. The collaboration brings together the innovative technologies […]

SAP SE has announced that Co-op, one of the world’s largest consumer cooperatives, has completed its migration to RISE with SAP, a significant step in its digital transformation initiative aimed at standardizing business processes, enhancing operational efficiency, and driving future investments. Operating nearly 2,400 stores across the UK, Co-op’s strategy focuses on growth while maintaining […]

HBX Group has announced a strategic initiative aimed at revolutionising customer service through innovative AI technology provided by Google Cloud. This initiative underscores HBX Group’s commitment to delivering exceptional service and driving innovation across its network of partners and clients. The decision to invest in Google Cloud’s AI technology is part of HBX Group’s broader […]

Varun Oberoi’s recent promotion to Vice President and Head of Marketing and Corporate Communications at Indo Nissin Foods marks a significant milestone in his career and underscores the company’s strategic leadership in the FMCG sector. Having previously served as Associate Vice President of Marketing and Corporate Communications, as well as AVP of Partner Brands within […]

Dentsu is strengthening its Customer Experience Management (CXM) capabilities across Southeast Asia with significant appointments. Sanchit Mendiratta has been appointed Chief Growth Officer, SEA, and promoted to Managing Director, CXM, Dentsu Singapore. Concurrently, Trishe Goh has been promoted to Senior Director of Growth at Merkle. Merkle, Dentsu’s data-driven CXM agency, will elevate Southeast Asia as […]