Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has partnered with HappyOrNot, a global leader in customer and employee experiences management solutions, to announce a strategic go-to-market alliance and a new offering that prioritizes customer experience.
The Brand Vitality Meter integrates shopper feedback data collected from HappyOrNot’s Smiley Touch, Smiley Terminal devices in stores, and Smiley Digital for online channels with Sensormatic Solutions’ traffic insights. This tool empowers retailers to make informed decisions that optimize their retail locations. The Brand Vitality Meter and HappyOrNot’s Smiley suite of devices are now globally available through Sensormatic Solutions.
Nick Pompa, Traffic Leader at Sensormatic Solutions, stated: “Our collaboration with HappyOrNot is rooted in our shared commitment to enhancing the shopping experience through operational insights. The Brand Vitality Meter combines traffic data from our ShopperTrak Analytics solution with customer feedback from HappyOrNot’s system, simplifying the complex relationship between store performance and customer satisfaction.
This integration allows retail leaders to monitor brand health and boost performance.” Scott Erickson, Vice President of Global Partnerships and Alliances at HappyOrNot, added: “HappyOrNot aims to demystify customer satisfaction, a goal Sensormatic Solutions also values. The Brand Vitality Meter delivers real-time, actionable insights, offering retailers a powerful and precise solution tailored for today’s retail landscape.”
The Brand Vitality Meter provides insights into customer satisfaction at key touchpoints in both in-store and e-commerce journeys. This holistic approach enables retailers to link customer satisfaction scores with crucial metrics like sales, conversion rates, and average transaction size, offering a clear roadmap to improve customer journeys.
